With the image above, I light the model's face with directional side lighting to emphasize her hair, eyes, and lips. I also placed a light underneath her dress to give it a glow and the lead the viewer's eye from her face to something almost as important; her wedding dress. I made sure the light didn't contaminate the background so then only thing that's visible is her.
In most cases, defined shadows can be distracting but in this image, the shadows adds a nice artistic element. I used a single strobe inside a beauty dish which puts out light that has a bit more contast that a softbox does.
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